Performance marketing that actually works.
I'm a freelance PPC specialist in Bristol. I run Google Ads and Meta ads for South West businesses, starting with your audience and ending with more enquiries. Without the fluff or the bloated retainers.
Paying for ads but not sure what you're getting?
Most businesses I speak to aren't short of ad spend. They're short of an expert who'll look after it properly and tell them, without the jargon, what it's doing.
It doesn't mean ads don't work for you. It usually means nobody experienced is looking after them.
- A monthly spreadsheet arrives, but nobody explains it.
- The person who pitched isn't the person running your account.
- Google spends your budget on searches that will never buy.
- You tried running ads yourself and decided they "don't work".
- Enquiries dropped after a platform change. No one knows why.
Strategic when needed, hands-on where it matters.
I'm a Bristol PPC freelancer with eight years' agency experience, now working directly for you. I run your ads, and I'll look at your tracking and website too. The best ad can't fix a page that doesn't convert.
Paid Search
Google Ads & Microsoft Ads setup and scaling with ruthless attention to ROI. Campaigns built around search intent, clean tracking and automation with guardrails.
Google Ads freelancerPaid Social
Performance-led campaigns across Meta and LinkedIn, built on research and tested properly.
Meta ads freelancerAudience research & strategy
Every project starts here, with the people who buy from you and why they do.
Data & Analytics
Clean tracking and meaningful reporting you can actually act on.
CRO
Audits and testing to squeeze more value out of your existing traffic.
I start with your customers
Before I touch a keyword or a campaign, I want to understand the people buying from you and what makes them get in touch.
I use AI to speed up the research, then back it up with digital listening: reading your reviews, your competitors' reviews and the wider conversation online, to hear how your customers actually talk. It shapes your ads and feeds your wider digital strategy.
I'm upfront about what the data says. If a channel or an ad isn't pulling its weight, I'll tell you, even if it's your favourite. And if the one you can't stand is bringing in customers, you'll hear that too. Performance never lies.
- Customer journeys and the touch points along the way
- Pain points, objections and the words customers use
- What someone really wants when they type a search
- Messaging that answers the questions competitors ignore
- Which channels deserve your budget, and which don't
Who I work with.
Local and service businesses
Trades, clinics, professional services and B2B firms across Bristol and the South West that want a steady flow of good enquiries, and to know what their ad spend is doing.
PPC across the South WestE-commerce and DTC brands
Growing brands that need Meta and Google joined up, creative planned as carefully as the bids, and a flat fee rather than a percentage of spend.
Meta ads and paid socialAgencies
A discreet white-label paid media lead for your clients, under your brand. Strategy as well as execution, with an NDA as standard.
White-label PPCExpert help, without the agency layers.
Why a freelancer rather than a PPC agency? Eight years of agency know-how, working directly for you.
| Compared | Typical agency | Doing it yourself | Digital Goose |
|---|---|---|---|
| Who runs your ads | Often a junior managing dozens of accounts | You, around everything else | An experienced specialist, personally |
| Who you talk to | An account manager who relays messages | Google's support line | The person doing the work |
| Reporting | Dashboards full of clicks and impressions | Whatever the platform shows you | Leads, cost per lead and ROI, in plain English |
| Fees | Retainers, often a percentage of spend | None, but your time isn't free | A flat monthly fee, quoted up front |
| Contract | 6 to 12 months, plus set-up fees | None | Monthly rolling |
Weighing it up? Read freelance PPC specialist vs agency: how to choose.
What the first 90 days look like.
A no-commitment chat
A 30-minute video call, or a coffee if you're near Bristol. I'll tell you whether paid ads are right for you, and what I'd look at first.
Weeks 1–2: research and audit
Audience research, then a look through your accounts, tracking and website to find where money is leaking.
Weeks 3–4: build or fix
Campaigns built around your audience and what they search for, with conversion tracking you can trust.
Month 2 onwards: test and report
Weekly optimisation, a plain-English report every month and a clear plan for what's next.
Is your account flying or flapping?
Five quick questions for lead gen or e-commerce businesses. No email needed, and you'll see where your ads stand.
A Bristol PPC freelancer for South West businesses.
From Bath to Gloucester to Exeter, I know the patch you're advertising in, and I'll sit down with you in person when it helps.
Latest insights
Short reads on Google Ads, Meta ads and choosing the right help, from the person who'd be running your account.
What AI Max and Performance Max change, and the guardrails to add
What AI Max and Performance Max actually do, where they can waste money, and eight guardrails to put in place before you let Google's automation run your account.
Read the insightWhat your PPC agency should be telling you every month
The four questions every monthly report should answer, the warning signs that nobody senior is looking at your account, and what to ask at your next review.
Read the insightFreelance PPC specialist or agency? How to choose in Bristol
The real trade-offs, when each makes sense and the questions to ask before you sign anything. With a Bristol and South West angle.
Read the insightCommon questions
What does a freelance PPC specialist do?
I plan, build and manage your paid advertising on Google, Microsoft (Bing), Meta and LinkedIn. That starts with research into your audience and covers keywords, ad copy and creative, bidding, budgets, conversion tracking and monthly reporting. The aim is simple: more good-quality enquiries for every pound you spend.
Why hire a PPC freelancer instead of an agency?
With an agency, the person who wins your business is rarely the person who runs it. With me, the person you speak to is the one doing the work. You get direct access, no account-manager middle layer and no agency overheads built into the fee.
How much does it cost?
A flat monthly fee, set by your ad spend and how many channels I manage. It isn't a percentage of spend, so you always know what you'll pay. You'll get a clear quote after our first conversation, and it's monthly rolling, so there's no long contract.
Is there a minimum ad spend?
No. I work with businesses on modest budgets as well as much larger ones. What matters is whether the numbers can work for you, and I'll tell you on our first call if I don't think they will.
Will you push me to spend more?
No. I'll never recommend a new channel or a bigger budget unless the data backs it up and it's right for your audience. If more spend would just buy more of the wrong clicks, I'll say so.
Will I own my ad accounts?
Yes. Your Google Ads, Meta and Analytics accounts stay in your name. I work in them with access you grant, and you keep everything if we ever stop working together.
What happens if you're ill or on holiday?
You'll always know about planned time off well in advance, and your campaigns are set up to run safely without daily changes. Everything is documented and stays in your accounts, so nothing is ever locked away with me.
Do you only work with businesses in Bristol?
I'm based in Bristol and focus on businesses across the South West, including Bath, Gloucestershire, Somerset, Wiltshire and Devon. I can meet locally in person, and everything else works just as well over video. E-commerce brands and agencies I work with are UK-wide.
Ready to scale?
Book a free, no-commitment chat. A 30-minute video call, or a coffee if you're near Bristol. Bring your questions, and access to your ad account if you can.
- No hard sell
- A Google Meet link straight away
- Monthly rolling. Your accounts stay yours.