Strategic when needed, hands-on where it matters.
I'm a paid media freelancer based in Bristol, specialising in PPC and paid social. I work directly with small businesses and e-commerce brands, and quietly behind the scenes for agencies.
Why I went freelance.
After eight years in agencies, I'd seen the same pattern too often. Good businesses paying good money, and getting a junior, a template and a monthly spreadsheet nobody explained.
Digital Goose is the alternative: one experienced specialist who does the work personally, explains it without jargon and judges success by return on spend. No account managers in the middle, no bloated retainers, no fluff.
The part I love most is the strategy and the problem solving: working out who your customers are, why they buy and how to reach them without wasting a pound. My grounding in digital strategy, SEO, CRO and analytics means I look at the whole picture. Your ads, your tracking and your website all have to pull in the same direction.
I'm upfront about what the data says. If a channel or an ad isn't pulling its weight, I'll tell you, even if it's your favourite. And if the one you can't stand is bringing in customers, you'll hear that too. Performance never lies.
Four things you can hold me to.
Results over vanity
Leads, sales and ROI count. Impressions and clicks are a means to them, never the point.
Lean by design
No layers and no padding. Every pound of fee and ad spend should work harder.
Clarity
Tracking that's clean and reporting you can act on. If I can't explain it simply, I haven't done my job.
Trust
For businesses, I own the outcome. For agencies, I protect your client relationship as if it were my own.
Watchful, loyal and famously no-nonsense.
Geese fly in formation, each taking a turn at the front. That's how I like to work: leading when you need direction, and supporting quietly when you don't.
And the pixel art? I just like it.
What I bring.
Every project starts with target audience research: customer journeys, touch points, pain points and the messaging that will land.
I use AI to speed that research up, and digital listening to keep it grounded: reading reviews and the wider conversation online to hear how your customers actually talk. And I'll never recommend a channel or more spend unless the data backs it up.
- 8 years' agency experience across lead generation and e-commerce
- Google Ads, Microsoft Ads, Meta and LinkedIn under one specialist
- Audience research and digital listening that feeds your wider digital strategy
- Conversion tracking with GA4, Google Tag Manager and Conversions API
- Grounding in strategy, SEO, CRO and analytics, so paid media isn't run in isolation
- Experience working direct with businesses and white-label for agencies
Ready to scale?
Book a free, no-commitment chat. A 30-minute video call, or a coffee if you're near Bristol. Bring your questions, and access to your ad account if you can.
- No hard sell
- A Google Meet link straight away
- Monthly rolling. Your accounts stay yours.