PPC advice in plain English.
Practical articles for business owners who pay for Google Ads or Meta ads and want to know what's really going on. Written by the person who'd be running your account.
What AI Max and Performance Max change, and the guardrails to add
What AI Max and Performance Max actually do, where they can waste money, and eight guardrails to put in place before you let Google's automation run your account.
Read the insightWhat your PPC agency should be telling you every month
The four questions every monthly report should answer, the warning signs that nobody senior is looking at your account, and what to ask at your next review.
Read the insightFreelance PPC specialist or agency? How to choose in Bristol
The real trade-offs, when each makes sense and the questions to ask before you sign anything. With a Bristol and South West angle.
Read the insight
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